World Dance Champions Flawless and United States’ First Lady Michelle Obama


World Dance Champions Flawless and United States First Lady Michelle Obama join National Geographic Kids Magazine in the UK and USA to officially launch Guinness World Record attempt for most number of star jumps

NATIONAL GEOGRAPHIC KIDS MAGAZINES UK and USA, First Lady Michelle Obama, and World Dance Champions Flawless, invite kids, families, schools and youth groups to join the international Let’s Jump! campaign and break the Guinness World Record for the Most People Doing Star Jumps!

Launch

StreetDance 3D and Britain’s Got Talent stars, Flawless, will launch the UK leg of the Let’s Jump! Guinness World Record campaign at 11am on Wednesday 5 October at the London Eye. Flawless will be available for interviews, and photo opportunities inside and outside the London Eye. They will also be showing off their award-­‐winning street dance moves – and taking star jumping to a whole new level!

Star Jumps

“Star jumps are fun and can be done anywhere – and they’re also a great way to keep fit!” says Marlon ‘Swoosh’ Wallen, creator of Flawless. “Plus, breaking a Guinness World Record will be something kids and their parents can be proud to accomplish together.”

Michelle Obama

To kick off this international Guinness World Record Attempt, Let’s Jump! Ambassador, First Lady Michelle Obama, will be leading the star jumping on the lawns of the White House in Washington, USA at 3pm EST on Tuesday 11 October 2011.

Target

In the UK, everyone taking part in the Guinness World Record attempt must jump for one minute, any timme between 8pm on 11 October and 8pm on 12 October 2011.To set the new Guinness World Record, more than 20,000 people around the world – young and old!– need to take part in the star-­jumping challenge. The campaign’s aim is to get everyone moving!

Sign Up

Everyone interested in taking part in the NATIONAL GEOGRAPHIC KIDS Let’s Jump! Guinness World Record attempt can sign up at www.ngkids.co.uk

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